RapTV is the network that works for you every place in the virtual world you
need to be or have you’re brand seen. Established in 1984 in Minneapolis
Minnesota. Rap TV first launched with a simple news letter which grew into a
magazine and then a cable tv show on the MTN cable network. In 1986 RapTV
launched a VHS tape series and sent a street team of teens and young adults out
on a promotion tour which set the pase for what was to come in the 3 years prior
to the launch of the world wide web. The combination of ground work and
virtual world talk sparked the concept of a new platform for entertainment
marketing which would change the way Rap Music reached Rap fans around the
world. The marketing world wanted nothing to do with Rap music or Rap
artists which left an entire group of people with daily disposable income on
their own to get their product to the public. RapTV’s founder understood the
depths of music marketing and networking as well as the needs of the urban youth
using the art form. The cost of production for a basic demo tape in the late 80s
was just out of the reach of most of the young people involved in the HipHop
movement. The RapTV House was opened and designed to house 5 artists at a
time as they worked on demo projects and in exchange they would agree to be part
of a 10 year study about Hip Hop culture. By the mid 90s the Rap market was
booming now were stronger than ever.
